Unearth the Magic: New York's Premier Children's Boutiques
Discovering "Store Called Store": A Wonderland of Nostalgia and Artistry
In the lively Greenpoint neighborhood, artist Kelly Adelia's "Store Called Store," which opened its doors in October 2025, presents itself as an immersive art installation. This imaginative space is a treasure trove of vintage toys, unique quilts, antique lamps, and an assortment of collectibles. It's a place where the past comes alive through items ranging from 1930s playthings to contemporary folk art, making it an ideal destination for young collectors seeking something truly special.
"Words on Warren": A Sanctuary for Young Book Enthusiasts in Tribeca
Jean Maeng's "Words on Warren," established in October 2025 in Tribeca, embodies a long-held ambition to create a nurturing environment for children's literature. Adorned with enchanting lanterns, playful balloons, and cozy reading nooks, this bookstore is dedicated to fostering a love for reading. Maeng emphasizes the invaluable role of experienced booksellers in guiding children to discover books that resonate with their individual personalities, cultivating a sense of wonder and connection.
Exploring "Darling Shop": Curated Fashion and Enduring Style for Children
Opened in November 2025 by Rachel Jones Bellas and Michelle Friend Sternlicht, "Darling Shop" in Brooklyn Heights offers an exquisite collection of children's clothing. Drawing on their backgrounds in fashion and retail, the founders present a selection of vintage and designer apparel from Europe and unique pieces from U.S. brands. Their philosophy centers on durability and sustainability, advocating for garments that can be cherished, mended, and passed down through generations. The shop also plans to host community events, including mending workshops and storybook readings.
The Enchanting World of "Spiral Books": A Haven for Picture Book Aficionados in SoHo
Mallory Neidich, a former middle school English teacher, launched "Spiral Books" in November 2025 in SoHo, creating a sanctuary dedicated to the artistry of picture books. Neidich's vision is to offer a meticulously selected collection of books that captivate with both their illustrations and narratives. She believes in the transformative power of a well-crafted picture book to delight and inspire both children and the adults who share these stories with them, making it a truly magical experience for all.